Identity
Logo
The mark is a continuous ribbon that reads as W + L. Use the new dark lockup for decks and merch. The older PNGs stay for the live web favicon until we swap them.
Canonical files
In-product files
Wordmark in type
Emails and decks that can't use the PNG use this HTML pattern. System stack is fine; don't invent a custom wordmark font.
Workloop
Do
- Use the mark on dark (#0E0E10) or black.
- Keep clear space ≈ the height of the ribbon stroke.
- Pair the mark + “Workloop” in Geist/Inter, not inside the PNG.
- In email/type, “loop” is indigo #3525CD. The ribbon mark is campaign blue.
Don't
- Don't recolor the ribbon to dashboard violet.
- Don't stretch, outline, or drop a shadow on the mark.
- Don't put the logo on a busy photo without a dark plate.
- Don't recreate the ribbon in Figma from memory — use the PNG.
Downloads
SVG source is a known gap. When design exports one, drop it in workloop/public/ and here.