Copy
Voice
Direct, Miami, bilingual. Talk like a contractor. The product story is always three apps and a live map — not a feature laundry list.
Approved lines
Primary tagline
Like Uber, but for your trade business
Hero
Your customers watch their tech arrive. Like Uber.
How it works
Three steps. Three apps.
Close
Your techs have an app. Your customers have an app. You have visibility.
Compare
Everything they do, plus a customer app.
Customer app
The feature your competitors can't copy: an app your customers keep.
Payments
Finish the job. Get paid before you leave the driveway.
Problem
Still running your business from a spreadsheet?
Campaign · OS
The AI Operating System for Trade Businesses
Campaign · powered
Built for the trade. Powered by AI.
Campaign · loop
From first call to finished job.
Do
- Direct. Talk like a contractor, not a SaaS brochure.
- Lead with the Uber analogy — customers watch the tech arrive.
- Name the trades: HVAC, plumbing, electrical.
- Bilingual is a feature, not a footnote. EN and ES are first-class.
- Be specific: 30-second schedule, live map, 14-day trial, no contract.
- Founder voice is OK. “I built this in Miami” is on-brand.
Don't
- Don't promise SMS, in-app chat, ratings, auto-routing, or e-sign.
- Don't say “AI-powered” as the headline. The product is GPS + three apps.
- Don't sound like Jobber/ServiceTitan ads. No “all-in-one enterprise suite.”
- Don't hide price. $129/mo starting is part of the brand.
- Don't use stock “happy plumber” photography as the hero. Product UI is the hero.
- Don't mix hexes on one surface. Product = indigo/violet. Campaign/merch = blue. Don't drop purple — the apps already shipped it.
Do not promise
From the social kit and presentation script. These are not shipped.